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One secret to marketing that should be applied across the board is that a “call to action” is generally going to be one of your most effective marketing tools. If you can incentivize your new fans to spread the word to their friends than you’ve initiated a word-of-mouth marketing channel that will be more valuable than anything you can do personally.

Automation can bring a mix to life — it can make your mix growl and breathe in time with the music. Automation can be used to change any parameter over time, including things like volume, panning, plug-in parameters, and more. Simple things like increasing the volume in the chorus, bringing the panning on the guitars in a little for the verses, or boosting the bass in the bridge can make a huge impact and provide listeners with enough ear candy to keep them listening for days.

I dial the threshold to where I’m only getting about 1-3 dBs of gain reduction on the peaks of the audio. I tend to keep it on the lower side of 1-2 dBs of gain reduction. You just want to kiss the needle. You don’t want to have to much mix buss compression happening. Remember, we are going for a subtle, “glue-like” effect.

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The Dorian mode is commonly used to solo over minor 7th chords, applicable to the ubiquitous II–7  V7  I progression, and a creative substitute, or expansion, of the minor pentatonic scale used in blues and rock. (This article assumes a basic understanding of the theoretical fundamentals of scale modes. To brush up on your knowledge of scale types and modes, you can always join Soundfly’s free online course, Theory for Producers.)

The best way we’ve found to practice identifying note intervals by ear is to associate each interval with a familiar song or melody that you could likely sing in your head already. All you have to do is commit a piece of the melody to memory, and voilà, you’re on your way to interval recall!

That meant wading through lenders who asked for pay stubs and who freaked out when we didn’t have any, or even banks who weren’t interested in working with us at all. We did finally find a lender that was open minded and willing to work with us. It just took a lot of time and patience, and the underwriting process was long.

In the story, Lulu is loved by many, but manipulates her lovers, moving from one to the next. At the height of her adoration, her fortunes begin to fall: she’s chased by the police, imprisoned, forced into prostitution, and then eventually murdered. To drive this musical and thematic symmetry home, Berg specified that the actors that play her first three lovers are the same actors that play her last three clients when she is a prostitute. This dramatic palindrome dovetails with the musical palindrome: Berg’s marriage of disturbing musical formalism with dramatic technique highlights Wedekind’s unearthing of the violence within patriarchal sexuality.

Lastly, simple stage dressings can be very effective. I’ve seen an indie band bring an old TV on stage and play vintage VHS tapes in the background to crowd-pleasing effect. It was basic, but the extra effort and the miscolored TV playing My Cousin Vinny elevated the whole experience.

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The problem is many of us don’t really think that way. My personal musical goal right now is to play piano like Errol Garner. How the heck do you start on that journey? Well, it begins with a process of breaking things down into smaller and smaller steps until you wind up with something that can be realistically accomplished in a practice session (or a few).

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Further, consider the saturated market of cheap digital music distribution companies and the recent news about Spotify accepting direct artist uploads. What does all of this mean for the music industry, and how will it determine your strategy as a creator? One paradigm shift is clear and necessary: Producers are also songwriters. Therefore, securing music publishing rights as a producer can drive your business.

When it comes to promoting your music, it’s easy to focus on social media, writing emails to your fans, and exciting album launches. But often, the more subtle elements — like crafting an incredible bio or developing your image — are overlooked or put on the back burner.

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